In spring 2025, I worked as a consultant at AMA Agency, UW's only student-run marketing agency. I partnered with a cooking school to refine their Instagram presence, with the goal of attracting a younger audience.

 

Grounded in platform trends and audience behavior, I developed two campaign concepts: a Dish of the Month and a 'Let's Make' recipe series. Both concepts were designed as scalable content formats rather than one-off posts. To bring my ideas to life, I created a series of eye-catching, informative mock graphics using Adobe Illustrator and Canva, each designed to feel cohesive within the feed while remaining legible and engaging at an individual level.